The Row’s new store in London

US contemporary luxury fashion brand, The Row founded by Ashley Olsen and Mary-Kate Olsen in 2006, has opened its first brick and mortar store in London’s Mayfair, to mark the label’s debut international retail location. Located at 15 Carlos Place, The Row flagship houses the brand’s ready-to-wear and accessories collections for both women and men, along with a curated selection of jewelry, furniture, artwork, décor, and specialty items.

Co-founders and creative directors, Ashley Olsen and Mary-Kate Olsen, collaborated with architect, Annabelle Selldorf for The Row’s Mayfair location to create a flagship that “incorporates the history and integrity” of the Mayfair building, following similar approaches in New York and Los Angeles.

The entrance greets visitors with a piece by James Turrell, entitled ‘Jai Signh’s Sky’, which illuminates the space with its changing light display. The space then opens up to the ground floor, lined with Selldorf’s custom rails, vitrines and shelving.

For design enthusiasts, the points of interest don’t end there. There are wicker chairs by Michel Buffet, club chairs by Eckart Muthesius, and a ceramic table and jug by Georges Jouve. The list of design notables included goes on, with pieces by Le Corbusier, Alexandre Noll, Ernest Archibald Taylor, and more all seamlessly integrated throughout the floor plan.

On the choice of Mayfair for The Row’s debut London store, Mary-Kate Olsen said in a statement: “London has always been such an important market for us. When this space became available it just made sense.” Ashley Olsen added: “We are pleased to expand The Row’s retail footprint by offering an exceptional and unique client experience to the United Kingdom.”


Photo courtesy The Row and Xavier Mas

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